Bibliograph

Eventful cities, cultural management and urban revitalisation, Greg Richards, Robert Palmer

Type

Label

Eventful cities, cultural management and urban revitalisation, Greg Richards, Robert Palmer

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Eventful cities

Medium

electronic resource

Responsibility statement

Greg Richards, Robert Palmer

Sub title

cultural management and urban revitalisation

Summary

Cities used to compete to be monumental - now they compete to be eventful. This book analyses the process of cultural event development, management and marketing, and links these processes to their wider cultural, social and economic context

Table Of Contents

1. Why Cities Need to Be Eventful 2. Creating Events: From Concept into Practice 3. Event Vision and Programming 4. Leadership, Governance and Stakeholders 5. Managing and Organizing the Eventful City 6. Finance and Funding for Event Programmes 7. Marketing, Communications and the Role of the Media 8. Audiences and Publics of the Eventful City 9. Event Programme Outcomes and Impacts 10. Event Programme Sustainability 11. Critical Reflections: Keys to Success 12. The Future of the Eventful City: Global Trends and New Models of Eventfulness

Target audience

specialized

Classification