Label
Advertising + Research
Name
Advertising + Research
Incoming Resources
- Using qualitative research in advertising, strategies, techniques, and applications, Margaret A. Morrison ... [et al.]
- Advances in advertising research, Ralf Terlutter, Sandra Diehl, Shintaro Okazaki, eds, Vol. 1
- The advertised mind, groundbreaking insights into how our brains respond to advertising, Erik Du Plessis
- How to evaluate mass communications, the controlled field experiment, by Jack B. Haskins
- Advertising research, theory and practice, Joel J. Davis
- Developing advertising with qualitative research, Judith Wardle