The Resource Win bigly : persuasion in a world where facts don't matter, Scott Adams

Win bigly : persuasion in a world where facts don't matter, Scott Adams

Label
Win bigly : persuasion in a world where facts don't matter
Title
Win bigly
Title remainder
persuasion in a world where facts don't matter
Statement of responsibility
Scott Adams
Title variation
Win bigly
Title variation remainder
persuasion in a world where facts dont matter
Creator
Author
Subject
Genre
Language
eng
Summary
Now he's expanding his controversial blog posts into a fascinating book about master persuaders like Trump, and how anyone can copy their techniques--for good or for ill. Soon after Donald Trump declared his presidential candidacy, when most experts dismissed him as a joke who'd be gone before Iowa Scott Adams called Trump a master communicator in the same league as Abraham Lincoln and Steve Jobs. As a student of the art and science of persuasion, Adams recognized Trump's deep toolbox for persuasion. On his popular blog, Adams predicted that Trump could go all the way. The public response was ridicule, scorn, and even calls to boycott Dilbert. But ultimately, Adams was right and his critics were wrong. So what did Adams see that the pundits missed? The short answer is the power of irrationality. We humans like to think of ourselves as rational beings, but we overwhelmingly make decisions on gut instinct, then invent reasons to justify those decisions after the fact. Emotional persuasion works despite a leader's flaws, missteps, and tacky behavior. It can overcome all appeals to logic and even self-interest. In his new book, Adams goes beyond politics to look at persuasion tools that can work in any setting. He explains the secret tricks of the world's greatest persuaders, giving readers what he calls "access to the admin passwords for human beings." You'll learn, for instance, how to... · Create linguistic kill shots that are refueled by confirmation bias · Use the High Ground Maneuver to win almost any debate · Spot the tells for cognitive dissonance so you know when others have abandoned reason Written in the clever but relatable voice that his fans love, this is a must read if you care about persuading others in any field--or if you just want to resist the tactics of emotional persuasion when used on you
Summary
The comic strip artist behind Dilbert and trained hypnotist, who claims to have recognized Donald Trump’s powers of persuasion before nearly anyone else, expands his controversial blog posts into a book about master persuaders and how anyone can copy their techniques—for good or for evil
http://library.link/vocab/ext/novelist/bookUI
10600883
Cataloging source
AU-TuBDP
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Adams, Scott
Dewey number
303.342
Index
no index present
Intended audience
Adult
Literary form
non fiction
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Trump, Donald
  • Blogs
  • Deception
  • Persuasion (Psychology)
  • Social psychology
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
persuasion in a world where facts don't matter
Label
Win bigly : persuasion in a world where facts don't matter, Scott Adams
Link
https://fe.bolindadigital.com/wldcs_bol_fo/b2i/productDetail.html?productId=PGC_447821&b2bSite=1545
Instantiates
Publication
Note
Downloadable Book
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
9780735219724-PGC1175877-000
Dimensions
unknown
Extent
1 online resource.
Form of item
electronic
Governing access note
Access restricted to registered members of City Libraries
Isbn
9780735219724
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Win bigly : persuasion in a world where facts don't matter, Scott Adams
Link
https://fe.bolindadigital.com/wldcs_bol_fo/b2i/productDetail.html?productId=PGC_447821&b2bSite=1545
Publication
Note
Downloadable Book
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
9780735219724-PGC1175877-000
Dimensions
unknown
Extent
1 online resource.
Form of item
electronic
Governing access note
Access restricted to registered members of City Libraries
Isbn
9780735219724
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Specific material designation
remote
System details
Mode of access: World Wide Web

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