The Resource The fixer : secrets for saving your reputation in the age of viral media, Michal Sitrick with Dennis Kneale

The fixer : secrets for saving your reputation in the age of viral media, Michal Sitrick with Dennis Kneale

Label
The fixer : secrets for saving your reputation in the age of viral media
Title
The fixer
Title remainder
secrets for saving your reputation in the age of viral media
Statement of responsibility
Michal Sitrick with Dennis Kneale
Creator
Contributor
Author
Subject
Language
eng
Summary
What do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, and more
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Sitrick, Michael S.
Dewey number
659.2
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Kneale, Dennis
http://library.link/vocab/subjectName
  • Corporate image
  • Reputation
  • Online identities
  • Public relations
  • Crisis management
  • Scandals
Label
The fixer : secrets for saving your reputation in the age of viral media, Michal Sitrick with Dennis Kneale
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Foreword: Meeting Mike -- Dolby v. Blackberry -- Exonerating Patti: part one -- Exonerating Pattie: part two -- Inside "Disneywar" -- Challenging 20/20 -- Taking On Short Sellers -- Saving Celebrities -- Killing Stories -- Personal Crises -- Restoring Reputation -- Surviving Bankruptcy -- Courting Controversy: part one -- Courting Controversy: part two -- Epilogue
Dimensions
24 cm.
Extent
xxx, 290 pages
Isbn
9781621572862
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Specific material designation
regular print
Label
The fixer : secrets for saving your reputation in the age of viral media, Michal Sitrick with Dennis Kneale
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Foreword: Meeting Mike -- Dolby v. Blackberry -- Exonerating Patti: part one -- Exonerating Pattie: part two -- Inside "Disneywar" -- Challenging 20/20 -- Taking On Short Sellers -- Saving Celebrities -- Killing Stories -- Personal Crises -- Restoring Reputation -- Surviving Bankruptcy -- Courting Controversy: part one -- Courting Controversy: part two -- Epilogue
Dimensions
24 cm.
Extent
xxx, 290 pages
Isbn
9781621572862
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Specific material designation
regular print

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