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The Resource Gruen sweat, (videorecording)

Gruen sweat, (videorecording)

Label
Gruen sweat
Title
Gruen sweat
Contributor
Subject
Language
eng
Summary
Gruen Sweat with host Wil Anderson, panel regulars Todd Sampson and Russel Howcroft and a team of experts will untangle and dissect the spin and branding end of the sports business
Cataloging source
NUHU
Characteristic
videorecording
Credits note
Executive producers, Andrew Denton, Debbie Cuell and Anita Jacoby
Dewey number
659.1
Intended audience
Censorship rating: M
Language note
In English. English captions for the hearing impaired
PerformerNote
Hosted by Wil Anderson with panelists Todd Sampson and Russell Howcroft
Runtime
187
Target audience
adult
Label
Gruen sweat, (videorecording)
Instantiates
Publication
Contents
Episode 1. Tonight, we look at brand policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days -- Episode 2. This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine -- Episode 3. This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike -- Episode 4. This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
Dimensions
4 3/4 in.
Extent
1 videodisc (DVD) (187 min.)
Other control number
9398711307398
Other physical details
sd., col.
Publisher number
R-113073-9
Specific material designation
videodisc
System control number
  • (Sirsi) a756638
  • (OCoLC)816762566
System details
DVD, region 4 , PAL
Label
Gruen sweat, (videorecording)
Publication
Contents
Episode 1. Tonight, we look at brand policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days -- Episode 2. This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine -- Episode 3. This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike -- Episode 4. This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
Dimensions
4 3/4 in.
Extent
1 videodisc (DVD) (187 min.)
Other control number
9398711307398
Other physical details
sd., col.
Publisher number
R-113073-9
Specific material designation
videodisc
System control number
  • (Sirsi) a756638
  • (OCoLC)816762566
System details
DVD, region 4 , PAL

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