The Resource Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail, Kit Yarrow, Jayne O'Donnell

Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail, Kit Yarrow, Jayne O'Donnell

Label
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
Title
Gen buY
Title remainder
how tweens, teens, and twenty-somethings are revolutionizing retail
Statement of responsibility
Kit Yarrow, Jayne O'Donnell
Title variation
Gen buY
Title variation remainder
how tweens, teens, and twenty-somethings are revolutionizing retail
Creator
Contributor
Subject
Genre
Language
eng
Summary
"In our uncertain economic times, it is more important than ever to understand the forces that drive the purchasing decisions of the members of Gen Y (those born between 1978 and 2000). As today's largest and most influential generation of shoppers, their tastes and technological expertise are revolutionizing the way companies do business." "Kit Yarrow and Jayne O'Donnell argue that this complex generation can best be reached through a deep understanding of what makes them tick. In this book, they explore the psychological and social underpinnings of what Gen Yers want, why they buy, and how to best engage them. Gen BuY outlines practical suggestions for marketers on how to harness this group's incredible buying power - and arms consumers with a better understanding of what triggers their own shopping and buying habits."--BOOK JACKET
Summary
Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers
http://library.link/vocab/ext/novelist/bookUI
326381
Cataloging source
DLC
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Yarrow, Kit
Dewey number
658.834
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
O'Donnell, Jayne
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Young adult consumers
  • Generation Y
  • Marketing
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how tweens, teens, and twenty-somethings are revolutionizing retail
Label
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail, Kit Yarrow, Jayne O'Donnell
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts
Dimensions
24 cm.
Edition
1st ed.
Extent
xx, 250 p.
Isbn
9780470400913
Isbn Type
(cloth)
Lccn
2009017419
System control number
  • (Sirsi) i9780470400913
  • (OCoLC)316009983
Label
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail, Kit Yarrow, Jayne O'Donnell
Publication
Bibliography note
Includes bibliographical references and index
Contents
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts
Dimensions
24 cm.
Edition
1st ed.
Extent
xx, 250 p.
Isbn
9780470400913
Isbn Type
(cloth)
Lccn
2009017419
System control number
  • (Sirsi) i9780470400913
  • (OCoLC)316009983

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