The Resource Build your reputation : grow your personal brand for career and business success, Rob Brown

Build your reputation : grow your personal brand for career and business success, Rob Brown

Label
Build your reputation : grow your personal brand for career and business success
Title
Build your reputation
Title remainder
grow your personal brand for career and business success
Statement of responsibility
Rob Brown
Creator
Author
Subject
Language
eng
Summary
"Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret - it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck - it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand"--
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Brown, Rob
Dewey number
650.1
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Success in business
  • Reputation
  • Branding (Marketing)
  • Social networks
Label
Build your reputation : grow your personal brand for career and business success, Rob Brown
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Foreword vii Introduction 1 PART ONE: Laying the Foundations 9 1 Why Build Your Reputation? 11 2 Setting The Scene - The Career Game 37 3 Your Reputation Game Plan 57 4 The Networking Blueprint 79 5 The Authority Blueprint 101 PART TWO: The Four Reputational Toolboxes 123 6 Your Profile Toolbox: Visibility 131 7 Your Positioning Toolbox: Authority 155 8 Your Personal Board Toolbox: Network 177 9 Your Professional Toolbox: Performance 209 References 241 Additional Resources 243 About the Author 245 Acknowledgements 247 Index 000
Dimensions
23 cm.
Extent
262 pages
Isbn
9781119274452
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Specific material designation
regular print
Label
Build your reputation : grow your personal brand for career and business success, Rob Brown
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Foreword vii Introduction 1 PART ONE: Laying the Foundations 9 1 Why Build Your Reputation? 11 2 Setting The Scene - The Career Game 37 3 Your Reputation Game Plan 57 4 The Networking Blueprint 79 5 The Authority Blueprint 101 PART TWO: The Four Reputational Toolboxes 123 6 Your Profile Toolbox: Visibility 131 7 Your Positioning Toolbox: Authority 155 8 Your Personal Board Toolbox: Network 177 9 Your Professional Toolbox: Performance 209 References 241 Additional Resources 243 About the Author 245 Acknowledgements 247 Index 000
Dimensions
23 cm.
Extent
262 pages
Isbn
9781119274452
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Specific material designation
regular print

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