The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne, (electronic resource)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne, (electronic resource)

Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title
Blue ocean strategy
Title remainder
how to create uncontested market space and make the competition irrelevant
Statement of responsibility
W. Chan Kim, Renée Mauborgne
Creator
Contributor
Subject
Genre
Language
eng
Summary
This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant. In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand
Member of
Cataloging source
TEFOD
Characteristic
document
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.8/02
PerformerNote
Read by Z. Furman
http://library.link/vocab/relatedWorkOrContributorName
  • Mauborgne, Renée
  • Furman, Z
Series statement
Your coach in a box
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne, (electronic resource)
Link
http://goldcoast.lib.overdrive.com/ContentDetails.htm?ID=07335F9A-583D-466F-AE70-BD0D0B9B0D45
Instantiates
Publication
Note
  • Downloadable audio file
  • Title from: Title details screen
  • Unabridged
  • Duration: 6:43:28
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
07335F9A-583D-466F-AE70-BD0D0B9B0D45
System control number
  • (Sirsi) o81145180
  • (OCoLC)81145180
System details
  • Requires OverDrive Media Console (file size: 96646 KB)
  • Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne, (electronic resource)
Link
http://goldcoast.lib.overdrive.com/ContentDetails.htm?ID=07335F9A-583D-466F-AE70-BD0D0B9B0D45
Publication
Note
  • Downloadable audio file
  • Title from: Title details screen
  • Unabridged
  • Duration: 6:43:28
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
07335F9A-583D-466F-AE70-BD0D0B9B0D45
System control number
  • (Sirsi) o81145180
  • (OCoLC)81145180
System details
  • Requires OverDrive Media Console (file size: 96646 KB)
  • Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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