The Resource A Conversation With Maureen McGuire : Conversations with Giants, Epsilon

A Conversation With Maureen McGuire : Conversations with Giants, Epsilon

Label
A Conversation With Maureen McGuire : Conversations with Giants
Title
A Conversation With Maureen McGuire
Title remainder
Conversations with Giants
Statement of responsibility
Epsilon
Contributor
Film distributor
Subject
Genre
Language
  • eng
  • eng
  • eng
  • eng
Summary
Independent consultant and former CMO, Maureen McGuire, joins John Immesoete in NYC to talk about the art of management, creating compelling campaigns, and how diversity in cultures, backgrounds, and experiences can build a great company
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 - 12, Academic/AP
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Epsilon (Firm)
  • Infobase
Runtime
39
Series statement
Conversations with Giants
http://library.link/vocab/subjectName
  • Advertising
  • Communication
  • Economics
  • Marketing
  • Mass media
  • Occupations
  • Professions
  • Public relations
Label
A Conversation With Maureen McGuire : Conversations with Giants, Epsilon
Link
https://goldcoast.idm.oclc.org/login?url=https://avod.infobase.com/PortalPlaylists.aspx?wID=18959&xtid=150889
Instantiates
Publication
Copyright
Note
  • Originally released by Epsilon, 2017
  • Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent.
Contents
  • Credits: A Conversation With Maureen McGuire: Conversations with Giants (0:27);
  • Early Career and International Experience (6:33);
  • Reshaping the IBM Brand (6:10);
  • New Role of Chief Marketing Officer (3:42);
  • Evaluating Creative Work (7:04);
  • Leading a Creative Group (4:17);
  • Choosing an Agency (2:23);
  • Diversity and Inclusion in Advertising (6:07);
  • Rethinking Advertising Training (2:50);
Control code
1000150889
Dimensions
unknown
Extent
1 online resource (1 video file (39 min., 39 sec))
Form of item
online
Governing access note
  • Access restricted to registered members of City Libraries
  • Access requires authentication through Access Video on Demand
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Medium for sound
other
Other physical details
sound, color.
Publisher number
  • [150852]s
  • 150889
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
1000150889
System details
  • Streaming video file
  • System requirements: Access Video on Demand platform
Video recording format
other
Label
A Conversation With Maureen McGuire : Conversations with Giants, Epsilon
Link
https://goldcoast.idm.oclc.org/login?url=https://avod.infobase.com/PortalPlaylists.aspx?wID=18959&xtid=150889
Publication
Copyright
Note
  • Originally released by Epsilon, 2017
  • Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent.
Contents
  • Credits: A Conversation With Maureen McGuire: Conversations with Giants (0:27);
  • Early Career and International Experience (6:33);
  • Reshaping the IBM Brand (6:10);
  • New Role of Chief Marketing Officer (3:42);
  • Evaluating Creative Work (7:04);
  • Leading a Creative Group (4:17);
  • Choosing an Agency (2:23);
  • Diversity and Inclusion in Advertising (6:07);
  • Rethinking Advertising Training (2:50);
Control code
1000150889
Dimensions
unknown
Extent
1 online resource (1 video file (39 min., 39 sec))
Form of item
online
Governing access note
  • Access restricted to registered members of City Libraries
  • Access requires authentication through Access Video on Demand
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Medium for sound
other
Other physical details
sound, color.
Publisher number
  • [150852]s
  • 150889
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
1000150889
System details
  • Streaming video file
  • System requirements: Access Video on Demand platform
Video recording format
other

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