The Resource 100 ideas that changed advertising, Simon Veksner

100 ideas that changed advertising, Simon Veksner

Label
100 ideas that changed advertising
Title
100 ideas that changed advertising
Statement of responsibility
Simon Veksner
Title variation
One hundred ideas that changed advertising
Creator
Author
Subject
Language
eng
Summary
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry
Cataloging source
NJB
http://library.link/vocab/creatorName
Veksner, Simon
Dewey number
659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Marketing
  • Branding (Marketing)
Target audience
adult
Label
100 ideas that changed advertising, Simon Veksner
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent.
  • rdacontent.
Dimensions
27 cm.
Extent
216 pages
Isbn
9781780675565
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
colour illustrations
System control number
  • (Sirsi) i9781780675565
  • 19665569
Label
100 ideas that changed advertising, Simon Veksner
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent.
  • rdacontent.
Dimensions
27 cm.
Extent
216 pages
Isbn
9781780675565
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
colour illustrations
System control number
  • (Sirsi) i9781780675565
  • 19665569

Library Locations

  • Broadbeach LibraryBorrow it
    61 Sunshine Boulevard, Mermaid Waters, QLD, 4218, AU
    -28.035507 153.424153
  • Burleigh Heads LibraryBorrow it
    Park Avenue, Burleigh Heads, QLD, 4220, AU
    -28.090304 153.452264
  • Burleigh Waters LibraryBorrow it
    Corner Christine Avenue and Galeen Drive, Burleigh Waters, QLD, 4220, AU
    -28.081169 153.432148
  • Coolangatta LibraryBorrow it
    Level 1, The Strand, Corner Marine Parade and Dutton Street, Coolangatta, QLD, 4225, AU
    -28.166856 153.537057
  • Elanora LibraryBorrow it
    The Pines Shopping Centre, Guineas Creek Road, Elanora, QLD, 4221, AU
    -28.135667 153.469567
  • Helensvale LibraryBorrow it
    Helensvale Plaza, Corner Lindfield Road and Sir John Overall Drive, Helensvale, QLD, 4212, AU
    -27.922595 153.3341
  • Local Studies LibraryBorrow it
    Corner Garden and Lawson Streets, Southport, QLD, 4215, AU
    -27.970549 153.412387
  • Mobile LibraryBorrow it
    Gold Coast, QLD, AU
  • Nerang LibraryBorrow it
    Corner White and Price Streets, Nerang, QLD, 4211, AU
    -27.991463 153.335174
  • Palm Beach Community Lounge and LibraryBorrow it
    Eleventh Avenue, Palm Beach, QLD, 4221, AU
    -28.117206 153.467597
  • Robina LibraryBorrow it
    196 Robina Town Centre Drive, Robina, QLD, 4226, AU
    -28.076691 153.38214
  • Runaway Bay LibraryBorrow it
    Lae Drive, Runaway Bay, QLD, 4216, AU
    -27.91145 153.399086
  • Southport LibraryBorrow it
    Corner Garden and Lawson Streets, Southport, QLD, 4215, AU
    -27.970549 153.412387
  • Upper Coomera LibraryBorrow it
    Corner Reserve and Abraham Roads, Upper Coomera, QLD, 4209, AU
    -27.869062 153.304254
Processing Feedback ...